Keeping visitors on your website must be a top priority , especially since the current bombardment of information tends to continually distract the user and stimulate him to move, thus quickly abandoning corporate platforms, or blogs.
However, you must always remember that obtaining a longer stay on your site is the result of a careful balancing of elements . In fact, it will be necessary to present information in a dynamic and engaging way while at the same time working on a general lowering of your bounce rate . It will be necessary to ensure that visitors do not lose interest in what they are observing, that they do not become confused and that they do not go looking for the same information on the site of your competitor .
There are a number of strategies to increase the time spent on a website, and the first of them is undoubtedly to create a correct and positive user flow , that is a nourishing user experience for the visitor, who will succeed in this. way to navigate in a practical way on your site by easily identifying the information you are looking for.
Then there are other tactics that help you get the results you have set for yourself. We suggest three :
- Keep in mind the psychology of your users: it’s not as complicated as it sounds. Putting yourself in your potential customers’ shoes will help you better understand how they might navigate your site. Understanding their thinking will help you create a user experience for them that can build trust in your brand and therefore push them to choose you rather than someone else. The homepage of your site is the first element that must be designed following this rule. In many cases, choosing images that show faces and eyes can prove to be a winning decision but, of course, each case will have to be evaluated individually. In any case, it will always be appropriate to convey a positive and reassuring image. Testimonials are another winning element not to be forgotten: your satisfied customers will in fact be one of the main drivers for attracting new ones.
- Do not forget the call to action : it is clear that no visitor to a site will ever be able to turn into a customer if he does not perform at least one action on the platform. Try to increase the engagement of your users with specific calls to action and action buttons that invite them to perform certain tasks on the site: go from one page to another, read an in-depth analysis, look at a photo album or video, download a portfolio , subscribe to your newsletter and so on. Then use the monitoring tools to evaluate which of these action buttons work best, and implement your strategy starting from the behavior that users perform in a less forced and more natural way.
- Choose the right widgets : a widget is just a small tool that adds content, statically or dynamically, to your website. Typically characterized by simple and attractive interfaces, the widget offers the opportunity for your users to stay longer on the website. Obviously the essential premise is that the widget (s) are the right ones for your site! Identify the solutions that are right for you based on the results you want to achieve: there are widgets that will help you promote your blog posts, your social channels, videos on the main platforms, or that will give even more space to your testimonials. Always choose widgets that help attract positive attention to your brand and what it has to offer.
