- Digital marketing
- Digital PR, importance of web reputation , SEO , digital PR strategy
The particular historical moment we are experiencing both nationally and globally has created an unprecedented situation that has inevitably led us to rethink the way we communicate and stay connected with customers, colleagues, employees and press officers.
Today, companies are pushed to adopt increasingly effective Digital PR strategies to nurture relationships with customers, find new ones and maintain relationships with all corporate stakeholders. It is therefore necessary to structure a precise Digital PR strategy to exploit all the potential offered by the digital transformation and successfully start the restart.
The importance of a good web reputation
A website with interesting content, attractive graphics and an excellent user experience is just the starting point for an effective digital marketing strategy . This is even more true in the current emergency situation: on the one hand, many companies are implementing digital marketing activities to exploit as much as possible the increase in time spent online caused by social distancing; on the other hand, there are numerous companies that, due to the crisis, have entered the virtual world, positioning themselves on the web for the first time.
In such a complex and competitive context, in order for the company website to be visited, a whole series of activities must be implemented aimed at attracting, converting and retaining customers and potential customers. These communication activities can be carried out on different channels from the proprietary ones – company social media, blogs, newsletters – to external ones such as third-party sites, essential for increasing awareness and spreading word of mouth online.
Taking care of your online reputation , in fact, means being able to attract potential customers faster and make them proceed more easily along the inbound marketing funnel . Users browse online to find out about the services offered by companies, but above all to find confirmation regarding information received from third parties via word-of-mouth.
If it is essential to have an excellent presence on your own channels, it is equally important that other companies and figures speak well of a particular company. One of the tools to achieve this are Digital PR .
How to implement an effective digital PR strategy
With Digital PR we refer to a set of activities that have media relations at the center: it is a sort of press office 4.0 that has the task of finding and maintaining contacts and collaborations for the creation of content aimed at increasing the notoriety of a brand.
In concrete terms, this translates into the involvement of opinion leaders, influencers in the sector, bloggers and other sites or figures similar to the company by type of content, tone of voice and user- target . The great advantage of digital media relationship activities is that, unlike traditional public relations, the coverage of content on the web – such as an article or a post on social media – is potentially unlimited from both a physical and temporal point of view. . A 4.0 press release can remain online practically forever: this means that it can be enjoyed by users even after some time, continuing to effectively support the online presence of the brand.
Faced with the current emergency situation and with the net increase in the time spent browsing online, a successful digital PR strategy has the possibility of:
- Increase brand awareness , disseminating web content to key figures talking about the company and, above all, offering added value, talking about issues in line with the current context;
- Create new business opportunities , exploiting all the potential offered by digital and intercepting your target through a precise SEO strategy ;
- Optimize the company positioning on search engines , inserting content within websites capable of ensuring authority and notoriety to the brand.
Do you need digital PR consultancy? Keep in touch
Today it is more important than ever to take care of one’s online visibility : in the light of the global pandemic, an excellent presence on search engines has become an essential asset that presents its business reality to the world as a sort of 4.0 business card.
SEO Leader takes care of supporting and maintaining a high online web reputation thanks to a precise positioning through Digital PR and a strategic optimization from an SEO perspective.
In an increasingly interconnected and digital world, SEO Leader structures an ad hoc digital marketing strategy for each company that takes into account the channels used by the target audience, the buyer’s journey of users and a correct online positioning in line with the post phase. crisis.
SEO Leader a partner for your online success
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Do you want to receive qualified traffic from Google and increase visibility and conversions?
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