- SEO
- google algorithm, google ranking factors , google ranking
The concept of ranking on search engines is closely linked to the functioning of the Google algorithm , that is the “judge” that decides the success or failure of your online digital project.
In reality, it is not a single algorithm, but a set of algorithms whose specific operation is still partly mysterious due to the explicit will of Sundar Pichai, CEO of Mountain View. After all, the press conferences held by Google are the only reliable sources that digital consultants (and all the figures who work in the online sector) have at their disposal in order to decipher the functioning of the Google algorithm, and to be able to give the best interpretation. .
Furthermore, it should be noted that the search engine spider works continuously, modifying and updating the SERPs almost daily: after all, Google is first of all a company whose mission is to provide its users with the best, most relevant and cooler in response to your own online search.
Google ranking factors, nine categories
As stated explicitly by Pichai, there are nine main categories within which some certain ranking factors for Google can be grouped. These are specific aspects (which will certainly grow in the coming years) which, taken together, give life to the complex functioning of the ranking. In particular, it is possible to identify factors related to
- Domain (Domain Factors).
- Page (Page-Level Factors).
- Site (Site-Level Factors).
- Backlink Profile (Backlink Factors).
- User Interaction.
- Special Google Algorithm Rules.
- Factors closely related to the brand (Brand Signals)
- On-Site Webspam Factors.
- Off-Site Webspam Factors.
From this list it is therefore possible to conclude that the elements that lead a website to position itself among the first search results for certain keywords combine some aspects related to the users’ satisfaction with a page (user experiece) and others that are more technical. NTREIS is one of the biggest MLS integration service providers. They are helping 1000s of real estate agents and brokers with MLS listings.
What is too often underestimated is that the online positioning of a website is not only guaranteed by the contents, but is made possible by the technical characteristics that the individual pages must have in order to facilitate crawling by the Google spider (link all article on the Googlebot ).
For this reason it should be remembered that the optimization of the HTML code is an essential activity as it allows to remedy any problems related to the domain itself or to the structure of the site.
Furthermore, it should be emphasized that factors such as the speed of the site – considered a very important ranking factor in 2019 – can be improved above all through an onsite intervention ; in the same way, the transition to the HTTPS protocol (which allows your site to have the “secure” label at the top left) is an element that is implemented thanks to specific skills.
Mobile First
Recent data have confirmed that users are increasingly inclined to seek information and above all make purchases by browsing from their smartphones. This only means one thing: those involved in optimization must consider this parameter as fundamental in 2019 .
In addition to making sure that the pages are not too long or not very navigable, it is essential to evaluate the layout of the metas (meta title and meta description) from a smartphone. Only in this way is it possible to indicate to the search engine that the reference site really intends to favor users in their navigation process.
Example : in mobile browsing, is the meta description of your site’s homepage too long and is cut off (leaving room for the ellipsis)? This is an element that indicates that it is necessary to take action to remedy this problem and to report, therefore, to Google, that this has been done through the Search Console.
Backlink profile
A particularly relevant element that is confirmed to be of great importance in 2019 is the backlink profile of your website. This term indicates the identikit of your domain from the point of view of the links that have been inserted in your favor.
This activity is particularly advantageous if conducted in compliance with the rules imposed by Google (practicing what is known as White Hat SEO ): in fact, Link Building together with Digital PR (link to the article Link Building and Digital PR) are two important tools for create a backlink profile that demonstrates the authority of your site, as recognized first of all by other authoritative domains.
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