- Inbound Marketing , SEO
- Digital PR , digital reputation , online reputation , web reputation
The famous saying “it doesn’t matter what you say, the important thing is that you talk” does not apply to online communication. In fact, in order to stand out from competitors on search engines it is not only necessary that one’s site be optimized from an SEO perspective , but that one’s online reputation is constantly cared for and cultivated. Having a curated and optimized web reputation allows you to enjoy numerous advantages, let’s see which ones.
Users increasingly connected
Did you know that in the last 5 years the number of people connected to the internet has grown by 75%: the spread of digital culture, urbanization and the more widespread diffusion of internet connections have certainly contributed to it, even in areas that had not been reached.
In this sense, taking care of your online reputation means being able to profitably attract your potential customers. It is important to remember that online reputation is a valuable tool to keep users moving through the inbound marketing funnel. In fact, people use the internet not only to find out about the services provided by your company, but also as a tool for validating what they hear from word of mouth or on your site itself.
Your customers find out online
Most of the users connected to the internet use this tool to get information not only on news and current events, but also to gather the knowledge necessary to make decisions . Each of us, moreover, before making an online purchase, booking at a restaurant or contacting a supplier, do a little search on Google , querying the web about the company or professional in question.
In this sense it is therefore essential not only to have a website, but to make sure that it is performing and optimized from a technical point of view for search engines.
Online reputation is a word of mouth verification tool
Contrary to what one might think, the web is not an entity suspended in a parallel dimension and disconnected from users, but on the contrary it is an integral part of the concrete reality of every day.
Precisely for this reason we often speak of omnichannel of the online experience to indicate that it is a need for “users” to be able to interface with a brand through all the channels made available, both online and offline.
Let’s take an example: let’s imagine that you are a user who wants to buy a pair of shoes and who learned about your footwear brand from a footwear acquaintance. First of all, the user will validate the information collected online by visiting your website and then any reviews. Once this is done, you can proceed with the purchase of the shoes and collect it in the offline store.
Why did I give this example? If your online reputation is poorly maintained, non-existent or even negative, a potential customer will choose another shoe brand.
Good online reputation = more customers
Strictly to the point described above, it is therefore evident that having a good reputation on search engines allows you to attract more customers. In fact, anyone reading articles on the web that speak well of you, your business project or – in general – the products you sell, will be encouraged to test what they have read.
Furthermore, precisely because online reputation bases its functioning on the information validation mechanism, you must
It’s your online business card
Online visibility is one of the assets that are gaining momentum among companies: in fact, compared to a few years ago, the awareness of having to be present online in a strategic and careful way has fortunately increased among entrepreneurs and freelancers who today understand it – often – the potential. Taking care of your online reputation is equivalent to worrying about your business card, about your presentation to the world and, for this reason, it is important to entrust this activity to a professional.
To have support in taking care of your image and your online reputation, you can rely on an SEO consultant specialized in SEO optimizations as SEO Leader , who thanks to the experience gained over the years and an effective Digital PR strategy will be able to support you in this process.
SEO Leader a partner for your online success
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Do you want to receive qualified traffic from Google and increase visibility and conversions?
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